Have you seen the Marketing photo from, Cheil Worldwide, Seoul, South Korea, titled, ‘Milk’s favorite cookie’ It shows a baby holding an Oreo cookie while suckling its mother’s breast.
Breastfeeding and Oreo cookies, yes, they do go together. There is a look in that baby’s eye that tells you he’s trying to figure out how to dunk that sucker. Give him another month and both will be shoved in his mouth.
And really, who wouldn’t want that Oreo!
Some people consider breast feeding in and of itself completely sexual. They tend to remove the purpose behind female breasts, which is to feed an infant, dwelling instead on the anxiety of naughtiness attached to the physical and sexual stimulus.
It doesn’t matter how this photo gets a rise out of you, the point is it does. It touches our most basic needs and makes a statement of breast and babies, milk and cookies. Most of all it makes people talk. This photo relates to everyone, young and old, mix in pros and cons of breastfeeding in public, then toss in opinions for or against using a female breast in advertisements as it pulls out emotional feelings of love and sex and hunger.
I was told by a thirty-something-guy, how his hormones controlled his eyes. He said, that when he was sixteen he was selling magazines door to door, at one house a woman answered with very large, obviously lactating, breasts He told me he couldn’t take his eyes off her chest. No matter how hard he tried he couldn’t look away. Not even when her husband came to the door. As you can imagine, this altercation didn’t end pretty.
The next logical place to go is hunger. Even if you can’t take your eyes off the breast and nipple, that Oreo cookie is still within range. Who hasn’t twisted an Oreo cookie apart and savored that creamy, sweet center, then dipped the chocolate wafers in a glass of milk and nibbled them into nothingness.
This picture had me smiling. If I had eaten while breast feeding I would have dropped crumbs on Junior’s head. I tried to wait until my breast-fed baby took a nap, and then pulled out a bag of Oreo’s. Yes! I really ate Oreo’s with a large glass of cold milk as I listened to the silence of a ticking clock. I made a mess and loved every crumb.
If you’re still wondering about the marketing value of this photo, ask yourself two questions.
- When did you stop staring at the photo? And..
- How long did it take before you wanted a cookie?
“Cheil Worldwide, for a one-time use at an advertising forum and was not intended for public distribution or use with consumers.” From HuffPost Food
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April 20, 2012 at 6:48 pm
Yep an interesting point of view you have here, but it is very hard to imagine how you can give an Oreo cookie to a little child
April 20, 2012 at 9:35 pm
Peter,
It’s an advertisement you can lie out right-legally- in advertising. Besides, I would think that the cookie was for the mom